Model Manajemen Produksi Film Mabbere oleh MM Kine Klub UMY di Masa Pandemi

Abstract

The outbreak of Covid-19 pandemic has made the Indonesian film industry almost suspended animation due to restrictions on population mobility by the government. These restrictions have implications for the prohibition of activities that involve many people. This is a challenge for production house or community to still be able to shoot. MM Kine Club UMY, a community which is engaged in the film industry, also feels the impact of the restrictions imposed. However, MM Kine Club tries to keep working in the film industry. Therefore, the research was conducted with the aim of knowing the production process of the film "Mabbere" during the Covid-19 pandemic, as well as the health protocols applied in the entire production process. The research method used a case study and qualitative descriptive through interviews and data collection involving the producer of the Mabbere film. In this study, data were found showing that the filmmaking of Mabbere was successful in implementing health protocols from the pre-production to post-production stages. This behavior is in line with the behavioral beliefs theory where the crew has the confidence to always obey the health protocols formed from daily habits since the Covid-19 pandemic. The success of the production management of the Mabbere film by MM Kine Club UMY resulted in the success of Mabbere being the 1st place winner in the Religious Moderation Short Film competition organized by the Ministry of Religion of the Republic of Indonesia 2021.