Transformasi Digitalisasi UMKM di Kabupaten Ponorogo

Rizki Listyono Putro(1*)
(*) Corresponding Author

Abstract


The COVID-19 pandemic provides a new experience for business actors and consumers, namely buying and selling transaction activities from negotiations to payments made online. This fact forces MSME actors to adapt their conventional sales strategy to a digitalization-based sales strategy, this must be done to meet the demands of buyers, the majority of whom are technology literate. Especially MSMEs in the Ponorogo Regency area, have begun to adapt to a digitalization-based sales strategy. Consumers are already using online shopping to fulfill their daily needs, utilizing marketplaces, e-commerce and social media buying and selling forums and so on. The positive impact of digitizing online sales is that it provides convenience and effectiveness for consumers, and in terms of sellers being able to grow turnover for MSME actors. This study aims to examine the phenomenon of the readiness of MSMEs in Ponorogo Regency in transforming to face the global challenges of digitalization. The research approach is descriptive qualitative. Data collection comes from primary data with field surveys, interviews and additional secondary data from scientific study references. The results of this study describe that there are 7 stages of digital transformation in MSMEs in Ponorogo Regency, namely (1) the planning stage, (2) the organizing stage, (3) the reconstructing stage, (4) the budgeting stage, (5) the stage for cooperating with partners, (6) implementation stage, and (7) evaluation stage. Through these stages, it is hoped that MSMEs that have digitally transformed are able to compete with domestic and foreign markets, so that it has an impact on their turnover growth

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