EDUCATION COMMUNICATION OF FAMILY PLANNING CADRE

Laili Hikmawati Azizah, Prahastiwi Utari, Mahendra Wijaya

Abstract


This study wants to describe and analyze the communications family planning`s cadre Surakarta
when educating prospective acceptors. According to Relational Dialectics Theory, dialectic
communications happen when a cadre of family planning educate prospective acceptors where
collisions occur and the process repeated. Family planning`s cadres also perform a dialogic
communication with prospective acceptors as an effort towards harmonization of relations. The
method used is qualitative method with instrumental case study approach,use purposive sampling
criterionsampling methodology. In-depth interviews with 11 cadres and 4 acceptor of the two
districts with the highest achievements of new acceptors in 2014. The results showed that
prospective acceptors pay more attention to cadres that provide exemplary in the use of
contraceptives and has two children according to family planning slogan also is knowledgeable
about contraception. Clash with prospective acceptor due to beliefs, trauma, prejudice. Dialectical
communication family planning`s cadres occurred repeatedly in several stages. Kader often only
target-oriented, forcing prospective acceptors. Education cadres was also hampered by a lack of
media outreach. Cadres engage in dialogue with prospective acceptors through home visits,
broaden the candidate acceptor through counseling forum, giving time to get decision, but
encountered cadres who did not return messages. When the dialogue, the message is packed with
humor and seeks to reconcile insertions needs of the prospective acceptors with government
services.


Keywords


Family Planning, Education, Cadre, Dialectics, Dialog

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